It it the end of an era? Could be.
Hard seltzer sales have slowed down significantly and according to Truly's parent company, The Boston Beer Company, they were "overcommitted" to the trend.
Since sales are down for the Truly Hard Seltzer brand, the Boston Beer Company is destroying millions of brand new cases of Truly.
Don't panic quite yet, Truly Hard Seltzer will continue to be made and sold throughout the U.S.